70% profit margin florist
Hylary is the owner and lead designer of H and J Flowers in the Bay Area of California, and she loves EveryStem florist software for two main reasons.
Her profit margins have increased to 70% because she's using real-time data as she builds recipes.
The time she's spending on recipes per wedding has decreased from 2 hours down to 20 minutes.
These two benefits combined have enabled Hylary to spend more valuable time with her children and bring on a full-time team member to partner with her and her husband Jason in their growing business!
If you are interested in learning about the benefits and uses of EveryStem florist software, this video interview with Hylary is for you!
In this recent chat with LuAnn the founder of EveryStem, Hylary shares why she went from building flower recipes by-hand which she calls cumbersome and time-consuming, to using a homemade excel spreadsheet that left something to be desired, to finally finding EveryStem florist software and making it her go-to flower recipe software of choice!
She'll walk you through how she uses EveryStem in her workflow as a wedding and event florist handling multiple events each weekend.
And she'll share some inside tips on how she methodically built her item library when she started using EveryStem to make building recipes easy!
Here are a few highlights that you’ll find helpful as a floral designer.
Hylary spent time each day building her item library when she first joined EveryStem. Within a couple of weeks, she had an extensive library filled with the flowers she loves to use for her clients and even segmented them by season to make finding items and adjusting flower recipes easy for her!
Not feeling secure about if she had enough product caused stress for Hylary before she started using EveryStem. She says that anxiety has gone away. She no longer second-guesses her flower orders and doesn’t run back to the wholesaler to buy more flowers simply because she’s afraid of not having enough. Using the software allows her to see exactly how many extra flowers she’ll have available to use at each wedding based on her recipe counts and the wholesale pack quantities of each flower.
The ability to see exactly how many of each flower she’ll have available in case of damage, breakage during transport, or quality issues, means that she has tight control over her product costs!
It was difficult for Hylary to figure out the exact dollar impact of purchasing lots of extra flowers before using EveryStem because it takes way too long to calculate those numbers by-hand or using basic formulas in excel.
Hylary learned Flower Math from Real Flower Business coach Alison Ellis. And one reason she loves using EveryStem is because the software uses the same standard pricing formulas as Flower Math, but makes it way easier than doing it all by-hand.
Now, she loves seeing that she can cut an entire bunch of extra roses from a wedding by making a few quick adjustments, lowering her extras cost, increasing her profit margin, and still not miss a beat when it comes to delivering a high-level intentional design to her clients using the profit summary data in EveryStem!
Before she started using EveryStem florist software Hylary was not consistently including her rental items into her recipes either, but now she’s able to do that easily and can see a significant difference in her profit margins overall. Her goal based on Flower Math is to hit a 70% profit margin on every event and with EveryStem she can see that she is reaching her goal consistently now.
EveryStem florist software also offers Hylary another money and time saving feature that she loves using for her multiple wedding weekends!
It’s called the Consolidated Order Feature and it combines multiple events into one large flower order. This feature has saved Hylary hours of time because she previously would try to combine like flowers by-hand, and it took way too many hours!
Now with just a few clicks Hylary can combine multiple flower orders in seconds!
And she loves using it because of the significant time savings. And just like you, Hylary’s time is her most precious asset!
Doing this work by-hand or in a spreadsheet often ended in costly ordering mistakes with her old methods, but now she is saving not only time, but money too. Ordering one less bunch of 3 or 4 varieties of flowers using the Consolidated Order Feature may not seem like a significant savings, but Hylary knows that those small amounts add up to big numbers at the end of an entire year!
On weeks with 3 weddings, Hylary has decreased her recipe time to 1 hour.
Before EveryStem it took her 6 hours to do the same work.
At an hourly rate of $50 that’s a savings of $250.
And an annual membership to EveryStem happens to be a very affordable $249.99. Her time savings over just 1 week with 3 weddings pays for her entire year long membership to EveryStem! That makes it an incredible value for Hylary.
When Hylary first started entering her events into EveryStem many of them did not achieve her ideal profit margin for several reasons.
COVID caused huge price increases that none of us were prepared for and her previous methods of calculating her prices were lacking in the real-time data she needed to stay on budget.
Hylary did go through a process of raising her prices and adjusting her recipes over roughly the first 6 months of using EveryStem.
She says the feedback from the software empowered her to make better decisions, raise her prices gradually, and build practical recipes that didn’t blow her profit margin goals.
Now her business is consistently hitting her 70% profit margin goal on every event.
EveryStem has not only helped her achieve her profit margin goals, but it’s also given her confidence to increase her prices and know that her flower orders are enough. It’s also saved her hours of time—time she loves to spend with her kids and that is Hylary’s favorite benefit of using EveryStem!
"EveryStem allows me to spend more time with my kids" -Hylary, owner of H and J Flowers
So if your spending hours of your time calculating flower recipes by-hand or stuggling with flower math, consider the value of your time and get started with EveryStem today!
We independently review everything we recommend. Some of our posts may contain affiliate links. If you use these links to buy something we may earn a commission. Thanks.