Ava shares actionable tips on how to use your floral design work from past weddings to increase SEO in your florist business.

Hylary is the owner and lead designer of H and J Flowers in the Bay Area of California, and she loves EveryStem florist software for two main reasons.

• Her profit margins have increased to 70% because she's using real-time data as she builds recipes.

• The time she's spending on recipes per wedding has decreased from 2 hours down to 20 minutes.

These two benefits combined have enabled Hylary to spend more valuable time with her children and bring on a full-time team member to partner with her and her husband Jason in their growing business!

Are you a floral design business owner? If you said yes, then this deep dive into delegation for florists is for you!

How does it feel to juggle a million things at once?

It can feel like you are expected to be Superwoman. And trying to do everything yourself will drain you. Fast.

You can avoid burnout, but you’ve got to learn to delegate. By delegating tasks like a pro, you can achieve your goals without sacrificing your well-being. Every florist business owner needs to delegate on some level. We simply cannot wear all the hats of a business owner and do everything ourselves without any support!

And the process of determining what and how to delegate just isn’t talked about enough in our industry. So Rachel of The Botanic Business Hub and LuAnn of EveryStem Florist Software decided to shed some light on the subject in a recent chat!

There is an emerging movement to put American grown flowers back into our floral studios!

Many of you have told me that you want to be a part of this movement and make an impact in our industry, but that you aren’t really sure how to go about it.

Here’s a look into how you as a small business owner can simplify the process of selling more American grown flowers.

Let’s start at home.

Locally grown flowers are the obvious first choice, but for many reasons local isn’t available or accessible. What’s a florist to do then?

Go American grown with The Floral Source!

The Floral Source was founded by floral designer Kelly Shore in 2014, when she began to ask herself “What if I made bold and beautiful arrangements with exclusively seasonal and local product?”

Kelly believes that sourcing domestically year-round is possible and deeply gratifying.

She wants you to be a steward of change, whether sourcing in your own region or seeking product from other states to fulfill your clients’ vision. There is an abundance of beauty that grows right here in America and she wants to explore it all with you!

So she collaborates with over 20 American flower farms to curate mixed boxes of flowers and foliage to bridge the gap between U.S. flower farmers and designers.

The Floral Source will ship farm direct boxes right to your door 365 days a year. How awesome is that?

Plus at the end of this blog post Kelly has a special offer for active EveryStem members this month, December 2022!

How to create flower recipes that strike a balance between a healthy profit and enough product. EveryStem florist software is the tool that makes flower ordering and pricing floral designs easy and profitable.

How much should I charge for flowers?

Florists who are just starting out and need to learn pricing for all their designs. Start by pricing everything out. It takes more time, but it’s an important part of learning how much you should charge for flowers.

If you skip this step, you will likely undercharge your clients. Trust me, this does get easier as you develop the skill. It gets really easy with EveryStem software as your system because you can easily see every event you design and train your brain on what you need to charge to make a healthy profit!

How can you update price estimates and confirm your profit margin? Your profit margin on flowers is vital to your business and helps you avoid a few common pitfalls. EveryStem florist software can help you achieve the profit margin goals you set for your floral design business.