This wedding florist hits her profit margins.
Courtney Zuber is the owner and lead designer of Cone Flower Designs in Salado, TX. She’s been a member of EveryStem for 15 months and has used the florist specific software to transform and strealmine her business. She’s hitting her profit margins and training her team with our florist specific program.
Before EveryStem Courtney was dealing with some very common wedding florist issues.
Over-ordering flowers and having too much waste leftover after her events.
Spending hours of her time hand-writing flower recipes for each wedding. Talk about a time-suck!
Stressing out about managing multiple weddings in one day because she physically cannot be in two places at once.
Answering lots of questions from her team because stem counts and event details were listed in her head and not on paper for the team to view when they needed to.
Do any of these issues sound familiar to you?
If yes, I invite you to check out my recent interview with Courtney where we discuss how she is using EveryStem florist software to simplify, speed up, and organize her business!
Watch this video to find out how this florist is hitting her profit margins and training her growing team with EveryStem florist software.
It took Courtney 2 weeks to go from total newbie with this software to jumping in with both feet. When it comes to learning a new software program that’s pretty darn quick!
She started by watching our essential tutorials video series. Those taught her the basics of the program in about 1 hour. Then she started by entering flowers into her library and after that she created a mock event to get a feel for the program. Once she did that she was sold!
She decided then and there that she’d never hand-write flower recipes again! It felt so good to know her profit margin as she worked. She was hooked!
She knew she was onto something good because with EveryStem she could see exactly how many flowers she has leftover on every event. This enables her team to make smart decisions as they process and prep flowers without her having to be in the studio with them the entire time.
The best thing about EveryStem florist software for Courtney is that she’s hitting her profit margins on every event. This woman takes her business seriously and I respect that!
When I spoke with Courtney she said “It’s not a hobby, it’s a straight up legit company and you need to watch your numbers to make sure that you’re being profitable.” This program empowers her to do that easily and quickly. When she called EveryStem a “game-changer” multiple times, I knew she was seeing real tangible results!
Her goal for every wedding is a 65% profit margin. That’s a healthy profit margin for her business.
With a 65% profit margin, she is able to pay her team, reinvest in her business, and pay herself!
The profit summary feature in EveryStem enables Courtney to dial in her flower recipes and build accurate wholesale flower orders. This is how she consistently hits her profit margins.
Having the Summary Page at her fingertips has been one of Courtney’s favorite parts of EveryStem florist software.
She referred to it as a key feature because it allows her to see her numbers as she works in real time and automatically shows her how many extra flowers she’ll have leftover based on wholesale bunches to work with in case of damage or breakage.
This is exactly what a small business owner should do! The best way to ensure you can pay your bills, your team and yourself is by planning ahead to ensure you are making a healthy profit on every order.
If you don’t know what your profit margin is until after you’ve ordered and paid for your flowers and hard-goods, frankly at that point it’s too late.
You can’t ask your client to pay you more money because you didn’t budget and plan ahead. The person that loses out at that point is you because you end up eating into your profits.
EveryStem florist software is the only stem counting program that automatically calculates your profit margin in real time as you work. This means you can adjust your recipes to hit your profit margins on every order. It acts like a bodyguard for your business! And, Courtney is using it to maximize her profitability.
Don’t you just LOVE her logo? :)
Courtney is also actively transferring her knowledge to her team with the help of EveryStem.
EveryStem florist software allows this team to flourish because they can simply look up an event and find everything they need to know all in one place. EveryStem allows Courtney to spend less time micro-managing her team and more time growing her business!
She also feels good knowing that if she isn’t able to be with her team in person, they still have the information they need to execute the events because it’s all saved in EveryStem!
When Courtney said, “I know I keep calling it a game-changer, it’s completely transformed my business” I asked her to run through her process with me because it’s helpful to understand how she is using the program on a day-to-day basis.
The combination of EveryStem and Honeybook is Courtney’s preference when it comes to handling her client communications, payments, pricing and flower ordering because the combination of the two programs is affordable, complementary, and easy-to-use.
Basically these two software programs are all she needs to run the day-to-day of her wedding and event floral design business.
Let’s run through her process together.
She has an automated form that inputs her client inquires directly from her website into Honeybook.
Then, she sends the client a customized quote based off of their budget.
Once the client books, she and her team create an event for the client in EveryStem. One of her team members will fill out the quoted prices and set up the event for Courtney. Then she pops into the software for 15 to 20 minutes and creates all the recipes.
Yep! That’s right. It only takes her 20 minutes to order all the flowers for a wedding!
If the client requests an installation that they haven’t done before and they are unsure about the pricing, Courtney will use EveryStem before she sends the price to the client. She will enter her flower recipe into the software and the system will tell her how much she needs to charge for that design to hit her 65% profit margin. It’s that easy and so awesome!
So. I’m going to wrap this up in a pretty bow for you because we are florists after all! 😉
Powered by EveryStem, Courtney is no longer over-ordering flowers and dealing with leftovers.
She’s spending 20 minutes per wedding on her flower recipes instead of 2 hours!
She’s training her team to be independent and more effective using the EveryStem system to prep hard goods, process flowers, and design arrangements using the recipes she creates for them.
And, most of all she’s achieving her florist profit margin goal of 65%.
Courtney knows that hitting her profit margin is essential to running a profitable business. If you don’t make enough profit you can’t stay in business to serve your future clients!
After a little period of being overwhelmed with the idea of changing her habits and learning a new program. It only took Courtney 2 weeks to get comfortable with EveryStem florist software.
Now, she never wants to work without it!
Are you tired of over-buying flowers and throwing lots of leftovers in the trash week after week?
EveryStem can help.
Do you need to stop wearing every hat in your business and to train your team with a simple easy to use program?
EveryStem can help.
If you’re sick of spending hours upon hours pricing floral arrangements and creating recipes only to guess at your profit margin…EveryStem can help.
Join today. Change is right around the corner. You just need to make EveryStem your go-to for pricing and flower recipes. Courtney did it and so can you.
You can easily incorporate this simple system into your daily workflow!
Courtney says “It’s amazing. It’s so easy. Just try it. The price is so affordable.” If you have any questions for Courtney she’d be happy to answer them. Shoot her a message on Instagram @coneflowerdesigns and check out more of her beautiful work!
Click here to watch our tutorials on YouTube to see for yourself just how easy it is to use EveryStem! Then, join us! You can try the software risk free for a full 3 months with our 90-day money back gaurantee.
Cheers to you running a profitable floral design business and discovering your unique version of success just like Courtney!
Until next time,
LuAnn
P.S. A special thank you goes out to Cone Flower Designs, Tara Williams Photo @tarawilliams.photography and Alicia Leigh Photo for sharing these beautiful images with us.
