How to use florist software to make more money!
It’s Cyber Monday and I can’t think of a better time to talk about how to use florist software to make more money in your floral design business.
Are you keeping track of what works well for your business?
Knowing which designs and events are profitable for your business empowers you to do more of what works well.
Let’s be real. If you are not making as much money as you’d like, a lack of systems is probably part of your problem. How can you improve what you don’t track?
This is where learning how to use florist software to make more money comes into play in your business.
So many floral mentors in our industry talk about how important it is to stay on budget and keep profitability in mind while teaching the creative side of floristry. However, there is little real talk about how to achieve these tough tasks without taking up hours of your time or ending in frustration and disappointment.
You are in creative control of your business and by learning how to use florist software to make more money you’ll be able to finally take financial control of your business too!
Beautiful designs can be profitable too with the help of EveryStem florist software: Image by Lindsey Thorne
There are 3 key elements I want to cover about how to use florist software to make more money.
Let’s dig in!
First, track your wholesale prices and your retail prices to build a business with healthy profits.
You work hard and this piece of floral design, the flower math part, is how you make money. A profitable business will not just magically happen if you gloss over the wholesale and retail prices of your designs. Building a habit of quickly logging into EveryStem to price your work will help you to build muscle memory of how much you need to charge to achieve your profit goals. It’s an amazing training tool for you and your team while keeping you accountable at the same time. Our tendency to underprice our work is something we all must overcome to be profitable.
Florist software that shifts your mindset over time by reinforcing a profit first mindset is a game changer!
I know it can feel overwhelming to price your floral designs. That’s why I built EveryStem florist software.
It does all the flower math for you. You simply enter your wholesale prices, build your flower recipe, and the software will let you know if you are hitting your profit goals!
So, why is this important?
As a floral design business owner who can balance a healthy profit margin and provide a high level of value for clients you are in control of your future.
Whether you want to grow your business and expand into new niches of design or stay small and focus on one event at a time, you’ll be able to drive your business in any direction you choose with confidence.
Second, learning how to use florist software will save you hours of time.
We’ve all heard the phrase; work smarter, not harder.
How does this phrase sit with you?
If you feel like pricing your work, creating recipes, and ordering flowers takes too much of your time, then it probably does!
Fortunately, there is a simple solution.
Floral design software that was built specifically for you by a fellow floral designer who understands how your florist mind works!
When you use EveryStem florist software, there are several things that speed up your workflow. These are major time savers!
You’ll be able to create templates to build recipes and events for specific venues and occasions. This saves tons of time because you are not starting from scratch with every new sale you make.
You can also create quick flower orders that do not require flower recipes for every design. This is great for last minute requests or designers that prefer not to use specific recipes, but still want to achieve their profit goals.
You can also copy flower recipes that work well and use them over and over. This enables you to create a base portfolio and empowers you to drive the creative process with your clients without fear of underpricing because you’ve established your prices in your florist software.
EveryStem florist software is basically a bodyguard for your business. It protects you from underpricing when you rely on it regularly!
Your time is valuable and being effective with your time, using florist software to ensure your profitability, is a no-brainer! Time is money. So, make more money by working smarter, not harder with EveryStem.
Our third and final element about how to use florist software to make more money is so simple, but so hard for many of us to accomplish- less waste.
How many events or holidays have you over or under ordered flowers for lately?
The fear of having too much or too little product is real, but it doesn’t have to be that way.
I’m not afraid of running out of product and I’m not afraid of ordering too much product either. You can feel the same way using florist software.
You can be confident in the amount of product you purchase for every sale you make!
Let me tell you how.
When you learn how to use florist software to price your work, you allow for enough product in every design based on your business markup. This means that if you charge $200 for a design and your markup is 3X, you will have enough product when you spend $67 on your wholesale flowers, mechanics, and hard-goods.
You eliminate the guesswork because the florist software does the hard part- the flower math, for you.
EveryStem florist software calculates your orders in full wholesale bunches. So, this means that you can use every single flower you’ve ordered and still hit your profit margin.
You can walk out of every event venue you work at empty handed, confident, and profitable because you learned how to use florist software to make more money and waste less product!
To learn more about how this works email me luann (at) everystem.com and I’d be happy to set up a demo with you! You don’t have to take my word for it. Hundreds of designers are using EveryStem to level up their businesses, build confidence, and waste less product.
Here’s what our members are saying about how to use florist software to make more money.
Until next time,
LuAnn
